Before relocating to Southport, NC, I spent three decades in the San Francisco Bay Area where I owned and operated several small businesses. Among the many responsibilities of a typical business owner, those I enjoyed most were in the areas of sales and marketing. I derived much satisfaction from designing promotional materials such as brochures, advertisements and, most of all, websites.
With today's technology, there is virtually no limit to what one can accomplish with an internet presence. While it can be tempting to add more and more features, too often the focus drifts from information to gimmicks, thus adding clutter and confusion that competes with your message.
I believe the best approach to web design is simplicity and elegance. A clean visual interface that allows your content to stand out free of distractions while providing the underlying technology necessary to achieve your goals.